LCAG selected Ticket Tailor as its preferred event booking platform, not least because of its sustainability values. Its Annual Report gives some interesting insights into how Ticket Tailor has made meaningful impact, summarised below by LCAG Executive Member, Stuart Mitchell.
What does a ticketing platform have to teach the livery community about sustainability? Quite a lot,
as it turns out.
Ticket Tailor — the B Corporation we use to manage LCAG events — has published its 2025
Impact Report, and it makes for genuinely inspiring reading. For those of us working to embed
sustainability into the culture and operations of London’s livery companies, their story is well worth
knowing.
THE NUMBERS THAT MATTER
In 2025, Ticket Tailor sold 18.2 million tickets through more than 174,700 event creators
worldwide. The figures that will resonate most with LCAG members are these:
- £179,967 donated to environmental charities through their Penny for the Planet initiative —
bringing their all-time total past £600,000 - 178.3 tCO2e total emissions, fully offset, with zero Scope 1 and 2 emissions
- B Corp recertification score of 123 — the highest of any B Corp ticketing platform
SUSTAINABILITY BUILT IN, NOT BOLTED ON
The Penny for the Planet model is elegantly simple: one penny from every ticket sold goes directly
to environmental charity partners including Heal Rewilding, Cumbria Wildlife Trust, and Rainforest
Foundation UK. As the business grows, so does the giving — automatically and structurally,
without any annual negotiation or decision.
Their carbon approach is equally rigorous. Having reached carbon neutrality in 2021 and offset all
historical emissions back to day one, they continue to invest in high-quality Biochar carbon
removals and track emissions against Science Based Targets. They measure CO2e per ticket sold —
not just total emissions — so that genuine environmental progress can be assessed as the company
scales.
Governance runs through everything too. From a compensation transparency policy to an AI ethics
manifesto, Ticket Tailor embeds its values into how decisions are made, not just what gets reported.
It is an impressive demonstration that a relatively small company — just 30 people — can make a
genuinely significant environmental and social impact when purpose is woven into the fabric of how
it operates.